Training videos are one of the best ways to save time and increase retention and overall effeciency of corporate training programs. XMG developed a 20 min. video training program to support sales of Pre-Paid Legal Services' Identity Theft Solutions. XMG tailored the program for moderated live presentations as well as for online training as a six part program.
Video Testimonals | Demonstrate Unique Value
Testimonals are the foundation of word of mouth (WOM) marketing and video is one of the most effective ways to deliver a testimonial!
Videos have been a staple in infomercial/direct response marketing and they can be even more effective for your business. Nothing is more compelling than watching real customers talk about how your comany or product helped them to achieve their goals.
This is especially true in niche markets where peer influence is the driving force behind many decisions. Video gives you the opportunity to present influential peers directly to your prospects to help convert them into long term clients.
Increase Customer Engagement
Videotaped testimonals are an extremely effective engagement tool you can use with your existing clients. Asking them to participate delivers additional value to their business in the form of publicity and additional peer influence.
Testimonal videos are one of the most effective ways to build credibility for your organization and demonstrate the unique value your company has to offer.
Videos usually run 30 seconds to 1 minute long and can be showcased in many differerent ways including:
